Sewn-in Neck & Post-Production

Perfectly freshly ironed garments are rare upon delivery and require digital post-processing of folds and creases. Post-processing of garments requires skill and care, especially when we photograph the garment without a person in the picture, also known as the “Invisible Man/Woman”. Standard retouching includes removing lint, hair, broken stitches, tags/labels, cords, etc., as well as straightening out appliqués, laces and more, to achieve the garment’s perfect, clean and professional look.

Exposing garments is a challenging process due to the organic and detailed shapes. There can be small “sheer/semi-transparent” patterns such as tulle, fur and embellishments, which vary in difficulty. It is often necessary to take multiple photos of different parts of the same garment. These images are then digitally stitched together into a single image, so that the product is fully displayed and presented in the best possible way. Our dedicated team of finishing specialists ensures that the visual appearance of the garments is flawless and meets the highest standards of professional presentation.

Quality post production is expressed

Photographing clothing requires special care, and there are requirements for, among other things, lighting, setup/styling, color and material reproduction, texture and shape. No clothing is the same, but the expression must remain the same throughout your series.

Since clothing usually has deep folds under arms, hoods and flares, it requires extensive lighting, which ensures that the light is as even as possible, and thus large parts of the subject will not be in darkness. This lighting is especially demanding, as it cannot simply be used across a line, as is often the case for normal packshots. Blouses, trousers, shoes, belts, socks, short and long jackets, dresses and swimwear, all have different requirements for lighting.

Clothes on photo model “look-book”

Our packages include.

• Steaming and styling
• Photographer, lights and studio
• Photo model
• Simple make-up.
• Post-processing of images

Lookbook photography with clothes on a model is an effective way to present a clothing collection in an inspiring and stylish way. Using a model, the clothes can be taken out of static images and shown in motion, allowing viewers to gain a better understanding of fit, drape and styling options.

An experienced model is able to convey the look and style of the clothes through their body language and expressive facial features. The images can capture the clothes from different angles, and can highlight details such as cuts, textures and unique design elements.

Lighting also plays a crucial role in creating a successful lookbook photo. The right lighting can enhance the colors of the clothes and ensure that details and structure come to their rightful place.

Lookbook photography with clothes on a model allows you to present the clothes in a vibrant and engaging way. It gives viewers inspiration for styling options and shows the clothes in use, which can help create a strong connection between the customer and the product. An experienced photo model is able to convey the expression and style of the clothing through their body language and expressive facial features. The photos can capture the clothing from different angles, and it can highlight details such as cuts, textures and unique design elements. We have our own in-house models, but if you bring your own model, we can of course make a saving.